Jairo Humberto López has been involved with coffee his entire life as he comes from a coffee growing family. He started producing coffee independently around fifteen years ago, and today, is a passionate coffee grower, eager to improve the quality of his coffee. He decided to begin the journey of producing specialty coffee as he wanted to receive recognition for his hard work, plus he wanted the opportunity to earn a better income. The concept of specialty coffee in the area where Jairo Humberto is located was still a relatively new idea when he started off, but Jairo has always been characterized as a producer who focuses all his attention on improving what he does, no matter what everyone else is doing.